Is there any specific reason?<p>I mean I understand that I sign up with a service and agree that they can use data to advertise on me... but they go into the extend of monitoring my private messages and present me with stuff that I've confidentially shared with another person or a group but not with them.<p>Is there nothing we can do as a whole to force GOV's to regulate those companies when it comes to advertisement?
Not directly related to private messages monitoring and advertisement, but leaders like Angela Merkel have said that the Internet is not "a space that is free from the law." She was mostly referring to legislations that would combat fake news and hate speech on Facebook (
<a href="http://fortune.com/2017/01/17/facebook-germany/" rel="nofollow">http://fortune.com/2017/01/17/facebook-germany/</a>).<p>If such regulations can be made, I'm sure if there's enough push, governments would (hopefully) regulate social media advertisement to a certain degree? With that said, there's so much money involved in that I highly doubt that governments can do much or would do much about it...
Here's the thing. You agree to let those companies do that. They provide you with a service, and in exchange they collect data about you. That's the trade you're making. Without that data, they can't make any money as they rely heavily on advertising.