Article is a little shallow. Great video by Catmull to Stanford business school on it: <a href="http://www.youtube.com/watch?v=k2h2lvhzMDc" rel="nofollow">http://www.youtube.com/watch?v=k2h2lvhzMDc</a> (54 minutes)<p>And here's an article by him: <a href="http://hbr.org/2008/09/how-pixar-fosters-collective-creativity/ar/1" rel="nofollow">http://hbr.org/2008/09/how-pixar-fosters-collective-creativi...</a><p>e.g. <i>Toy Story 2</i> was an impetus to creating the present review system; the reason for saying 5 good things is just to make the people feel better about the criticisms: the last thing you want to do after years of exhausting work is point out what sucked. Catmull is the main guy driving these standards; Lasseter is busy being a creative;<p>BTW: I thought I'd discerned a hidden pattern of pixar having the writer voice the primary mentor role - Brad Bird voiced Edna Mode in <i>The Incredibles</i>; Andrew Stanton voiced Crush in <i>Finding Nemo</i> - but... Brad Bird didn't voice Gusteau in <i>Ratatouille</i>