I'm skeptical of the 7% number. I can easily imagine 7% of survey respondents choosing the "brown cow" answer because they thought it was funny. It was just an online survey, after all. The other claims about pickles and french fries are easier to believe.
A surprising number of Americans think that cows just produce milk all the time and 'need' to be milked. As opposed to them being, well, mammals, who only lactate after pregnancy and are thus regularly inseminated in rape racks (industry term) to keep them lactating until they're no longer useful then killed.<p>A surprising number of Americans think baby cows get some of that milk from their moms. As opposed to baby males being killed soon after birth as veal and baby females raised on hormone cocktails to continue the cycle of forced labor and death of their mothers.
For those wondering, the number is 7%. I doubt that many people actually believe what the story implies. Depending on the phrasing of the question, I think you could easily move that number higher or lower.
I wonder about that. Stores sell powder for making regular milk into chocolate milk. But maybe some people haven't noticed that.<p>But then, Americans will buy the Coca-Cola Company's "Dasani", which is tap water with some minerals added for flavoring. That product was laughed out of the UK.
7% is basically the Lizardmen's Constant [1]; wouldn't buy into this as Americans being stupid.<p>[1] <a href="http://slatestarcodex.com/2013/04/12/noisy-poll-results-and-reptilian-muslim-climatologists-from-mars/" rel="nofollow">http://slatestarcodex.com/2013/04/12/noisy-poll-results-and-...</a>