After so many years, Atari looks to me like an empty travelling label : not the same company, not the same people, no continuity, no legacy... just a label being sold and bought by Warner, JTS, Hasbro, Infogrames...<p>When people think of Atari, they recall Pong and other great games, the ST computer line... the current Atari company is not related to any of that: Nintendo, IBM or Apple ensured their continuity over time and may "re-enter" older markets.<p>Atari is not "re-entering" anything: Infogrames is just re-using an old mythic brand and intends to start a hardware business.
Related: "It's just Emulation - the challenge of selling old games" : <a href="https://www.youtube.com/watch?v=HLWY7fCXUwE" rel="nofollow">https://www.youtube.com/watch?v=HLWY7fCXUwE</a> GDC2016