This is sound advice, but not new advice. A couple of things that jumped out at me -<p>Yes, yes, 1,000x when it comes to the importance of simplicity. It's far too easy to unknowingly distract yourself and your users from what is important in your product.<p>My criticism is that this pays very little attention to how important it is to get to know who the people are you are attracting at the top of your funnel. It's tempting to reduce your acquisition funnel down to the level of "here's how many people we dumped in the top, and here is the % rate at which they activated." The truth is a lot more complicated. Too many people overlook this and optimize for what is working, which puts you at risk of unknowingly niching down into a small portion of your addressable market.
This article seems very similar to "Jobs to Be Done": <a href="https://hbr.org/2016/09/know-your-customers-jobs-to-be-done" rel="nofollow">https://hbr.org/2016/09/know-your-customers-jobs-to-be-done</a>
To me, it's sad that this isn't just called "software design". If you aren't building software to solve your users' problems, why are you building anything at all?
As we’ve been discussing the user/customer life cycle quite a bit now, to take a closer look and know more about a specific customer/company, we need a tool that does more than just showing where users clicked, focused and similar.<p>Zarget’s Session Replay is one such feature that captures and plays the user path without any flaw in the user usage patterns. Importantly, having the hold of real-time user interaction data will help us conceive when and why the losses are happening. And with such strong insights it gets easier to fix any conversion funnel (regardless the type business you’re in).<p>Perhaps, employing a session replay tool to map out the critical customer journeys is the only possible step we could take to fix this issue.<p>Whether we dogfooded? Yes, we ran recordings within our product. It busted many myths on users’ behavior and needs, as we were able to track our own journey as a customer. And we were able to make changes to customer’s onboarding process and do tweaks based on the findings. Now our product managers know how users interact inside our app and don’t make any guesswork on how users will adopt a feature. Also, our product folks can’t live without Session Replay anymore.<p><a href="https://zarget.com/features/session-replay.html" rel="nofollow">https://zarget.com/features/session-replay.html</a>