As a developer of SocNet apps I'm looking past simply launching the services and trying now to understand best practices of tracking and valuing user interaction with the apps. Thoughts?
Yes!!! I've been working on this recently and would love to start a conversation on the topic...<p>Pageviews isn't something that works consistently across apps. For example, let's look at WarBook and Scrabbulous. Scrabbulous is killing WarBook in installs and Daily Actives, but probably sees significantly less pageviews than WarBook.<p>My current thinking is an attempt to measure the virality of a given app, basing my thoughts around the Net Promoter score ("Would you recommend this to a friend?"). This can be assessed easily if you're working with paid media. Your click-thru to install can be compared against total installs, inferring your social install number.<p>If we can measure this number against Daily Actives versus time we could potentially ascertain the longevity of this app (are users installing, passing it on and then never playing again? or do they play for a month or two? forever?).<p>Thoughts, feedback, comments?