I was reviewing an interview with Nathan Barry, the founder of ConvertKit. He took his SaaS from $5,000 in MRR to $700,000 in MRR.<p>He says a major reason for the turnaround was positioning.<p>Here's the interview: https://www.youtube.com/watch?v=cVNYcj5HkLA<p>Basically, changing his customer focus from "Email marketing for anyone unhappy with MailChimp" to "Email marketing for professional bloggers" is when his product really got traction.<p>Here are his Baremetrics stats: https://convertkit.baremetrics.com/<p>Have any of you experienced something similar? Did changing your positioning improve growth?
I'm not an expert, but seems like positioning is important for any kind of commodity product. And at this point email marketing tools are definitely a commodity product.<p>Whether positioning is critical to selling your product requires a little insight into the product and the market it's in.