As part of a project I have been researching online advertising. Day-to-day I have an ad-blocker installed as well as disabling Javascript by default so when I installed a fresh version of Chrome and went to a popular photography blog [1] I was astonished to see the page never stop loading as the numerous adverts on site constantly refresh.<p>The New York Times ran a study on "The Cost of Mobile Ads" [2] in 2015 which analysed popular news mobile home pages comparing the amount of advertising vs. editorial content.<p><pre><code> - What are the worst cases of online advertising you have seen?
- Did it make you install an ad-blocker?
- If not, why not?
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As of posting current statistics for PhotographyBlog are:
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- [2] https://www.nytimes.com/interactive/2015/10/01/business/cost-of-mobile-ads.html</code></pre>
Worst case - Those would be the ones on I had encountered free(ish) sites like Sourceforge and OpenClipArt.org (though OCA I think has been fighting them)<p>Those are the ads that try to fool you into thinking their ad as if it is part of the sites UI "Click here to download app!" Download viewer to open file. They put a big black spot on the unsuspecting site that gets those ads.<p>Secondary would be the unscrupulous JavaScript ads that some sites get by signing up to an ad network - such ads that bring up malicious (or seemingly malicious) popups pop-unders, etc. Also putting a bad rep on probably a not as attentive but honest blog.
Though not relevant regarding resource consumption, this[0] German KFC ad is humorously awful. Another example would be the 'download button' roulette one comes across on various file sharing sites.<p>[0]:<a href="https://zippy.gfycat.com/WigglySaneBee.webm" rel="nofollow">https://zippy.gfycat.com/WigglySaneBee.webm</a>