About the article specifically, it's rather insubstantial and doesn't provide any more insight into company dynamics other than heartfelt paragraphs. Still a healthy reminder though.<p>But anyway, about the subject matter, from the several tech companies I've been at now I can see that this kind of "exec brainwashing" <i>does</i> happen, and it always seems rather on-the-nose in it's indifference and facelessness. Where I work currently we even have paragraphs like these on our toilet doors! The thing is, people work better when it's "for" something. Something bigger than themselves, such as the "family" or "team" (it's probably something to do with our hunter-gatherer evolutionary genes). Execs, or rather HR and "Worker Performance Consultants" know this, and they (ab)use it to make workers produce more wealth for the company.<p>I think however that both companies and workers are to blame for past-shift hours, pressures to finish, and such, and both maybe partially for the same reason - a race to the bottom. In terms of companies, this can be for example when company X pushes their workers harder than company Y to undercut their prices. You definitely see this in things like ~[UK reference warning]~ Sports Direct International Ltd, which treats workers rather poorly [1][2][3], just to make their shoes a bit cheaper than that fancy hipster shop down the road who's staff work only their shift hours. In terms of workers, you see the exact same thing, where worker X will over-propose on project A to undercut Worker Y's realistically-proposed project A. So you see that if you don't work crazy hours to finish that big project, then you can definitely bet on somebody else doing it.<p>In the end it's not always "the evil company and their grubby execs" who are asking too much of their workers to get that good quarter result, but workers themselves asking too much of themselves to get that freelance project, job, promotion, raise, good reference, or whatever, over their job-market or worker peers.<p>I think maybe the little post misses a few parts of the picture, but like I said, a good reminder of the topic.<p>[1] <a href="https://www.theguardian.com/commentisfree/2016/jun/08/inhumane-sports-direct-mike-ashley-workforce" rel="nofollow">https://www.theguardian.com/commentisfree/2016/jun/08/inhuma...</a>
[2] <a href="https://www.theguardian.com/business/2015/dec/09/how-sports-direct-effectively-pays-below-minimum-wage-pay" rel="nofollow">https://www.theguardian.com/business/2015/dec/09/how-sports-...</a>
[3] <a href="http://www.bbc.co.uk/news/uk-england-derbyshire-36855374" rel="nofollow">http://www.bbc.co.uk/news/uk-england-derbyshire-36855374</a>