It's no surprise social networks are based on the network effect. Usually in these industry there will be standardization, which results in one huge player that owns the vast majority of the market share and small niche players. Facebook will be the huge player.<p>There are apps being made that are allowing people to not get stuck to one social networking standard, but I am pessimistic of their long term success.<p>Facebook already is killed myspace and Hi5, the other major players will not last long. Only very niched social networking sites will.