> The rise of Google and the other giant businesses of Silicon Valley have been driven by a libertarian culture that paid only lip service to notions of diversity.<p>> The effects of the darker side of tech culture reach well beyond the Valley. It starts with an unwillingness to control fake news and pervasive sexism that no doubt contributes to the gender pay gap.<p>I'm inferring that instead of "lip service", the technology sector should "control" news and ideology.<p>> The future implications of a couple of companies’ having such deep influence on our attention and our behavior are only beginning to be felt.<p><i>This</i> concerns me, not because Google isn't on "my side". It concerns me because I don't think it's healthy for <i>anyone</i> to have this sort of invisible influence.<p>> By giving networks like Google and Facebook control of the present, we cede our freedom to choose our future.<p>Right. But the answer isn't to pick a better authority to win fights for "our side". The answer is to give individuals freedom (in practice, not just in theory) to stay away from bullies and fools. Even if you set up perfect rules and systems, eventually someone you think is foolish and/or dangerous will be in charge: Thiel, Pichai, Jobs, Gates, Trump, Obama, Bush, Clinton, Sanders, Cruz, Maduro, Castro, Kim, Gaddafi, and the list goes on. You may not mind some of them, but everyone would be at least dismayed by <i>some</i> of them.<p>The author ends up on the path to this conclusion, that freedom of choice is essential, but doesn't really lay it out clearly. There's is some praise of EU's data privacy laws (conveniently leaving out "right to be forgotten" rules), but it seems to me that the goal for the author is more government <i>control</i> over technology, not necessarily true freedom for the individual. How many of the above leaders would you trust with your data?