Hey guys,<p>I've been working on an app, and I'm about two weeks from it ready to demo. I've always been confused about launch... Apple seems to favor keeping things a secret and building up to a big reveal, while the other camps touts release early and release often.<p>Should I be releasing a demo teaser or should I wait and do it all in one lump-sum? What is the criteria for deciding this?
A few remarks:<p>0. Odds are that your business is not Apple. Odds are that your business interests are at least somewhat adversarial to Apple's because Apple wants some of your businesses money.<p>1. My typical reference article is: <a href="https://blog.ycombinator.com/minimum-viable-product-process/" rel="nofollow">https://blog.ycombinator.com/minimum-viable-product-process/</a><p>2. My standard suggestion is to <i>consider</i> building a webapp before an app store app because it allows showing the app to users without going through the approval process; and if the app is successful, a website will be needed to support it; and a webapp can be iterated in a matter of minutes versus weeks or months or never for app store approval.<p>Good luck.