Ruby Chocolate Wants a Place at the Table with Dark, Milk and White

<i>Ruby chocolate “satisfies a new consumer need found among millennials — hedonistic indulgence,”</i><p>You mean like... avocado toast?

I&#x27;ll wait for Python Chocolate.

Certainly intriguing, although if it will be 6-18 months until I can try it I&#x27;m not sure why I should care.

White chocolate doesn&#x27;t deserve a seat at the table.<p>Joking, but not really. <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;White_chocolate" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;White_chocolate</a>

What I find puzzling is that this pink chocolate &#x27;invented in 2017 by a Swiss company marketing to millenials&#x27; appears to have been available in British sweet shops for over 20 years.<p><a href="https:&#x2F;&#x2F;www.sweetsncandy.co.uk&#x2F;a-jar-of-pink-and-white-chocolate-mice-1-5-kg-jar.html" rel="nofollow">https:&#x2F;&#x2F;www.sweetsncandy.co.uk&#x2F;a-jar-of-pink-and-white-choco...</a><p><a href="https:&#x2F;&#x2F;i.pinimg.com&#x2F;originals&#x2F;66&#x2F;0b&#x2F;87&#x2F;660b8713654b075c0a8158d961ae02c4.jpg" rel="nofollow">https:&#x2F;&#x2F;i.pinimg.com&#x2F;originals&#x2F;66&#x2F;0b&#x2F;87&#x2F;660b8713654b075c0a81...</a><p>My conclusion: while the Swiss are masters of chocolate, the Brits are masters of time travel.