A bit sensational to call a reference to an unknown product that's likely going to be unveiled in 2 days, as well as some minor feature like Animojis, a major leak. This is what suffering a major leak looks like: <a href="http://gizmodo.com/5520164/this-is-apples-next-iphone" rel="nofollow">http://gizmodo.com/5520164/this-is-apples-next-iphone</a>
Who cares? It was once a big deal what the 1956 Chevy would look like.
Now, nobody cares. It was a big deal when the original iPod and iPhone came out, but version N+1? It's going to be another black rectangle.
The new SoC sounds like it's going to be amazing [1]. I don't think Qualcomm or Samsung are going to be able to compete for years.<p>[1] <a href="https://twitter.com/stroughtonsmith/status/906923290886885379" rel="nofollow">https://twitter.com/stroughtonsmith/status/90692329088688537...</a>
IMO, the damage from this is negligible given that it's only a couple of days before the release.<p>- Competitors can't respond in any material way that will take away from the announcement.<p>- Journalists (and thus consumers) get more time to grok the feature enhancements.<p>- Developers (the general 3P devs who don't have strategic partner early access) will have time to dream up how they'll extend the new features.<p>That being said, if this happened 3 or 6 months before the release, there would likely be more measurable damage.
- This goes way beyond the supply chain leaks that power Ming-Chi Kuo's analyst reports. Perhaps an Apple QA engineer or contractor? Disgruntled SWE? In any case leaker is in a world of hurt if Apple identifies him/her<p>- Wonder if 9 to 5 Mac and MacRumors get limited access from Apple now that they published these leaks. I'd say yes.<p>- "As best I've been able to ascertain, these builds were available to download by anyone, but they were obscured by long, unguessable URLs [web addresses]," wrote John Gruber, a blogger known for his coverage of Apple.
Now that the iPhone has NFC, OLED, and is water resistant, literally the only thing only thing holding me back from finally switching is the lack of a damned head phone jack. Apple has managed to close the gap with competitors in hardware, and even as an Android user I can acknowledge iOS is a bit more polished on the software side.<p>But seriously: head phone jack. It is indispensable.
Not sure how I feel about the premium model's name. Is it pronounced as in the letter 'X' or ten/10? I'm guessing ten, as in the 10th anniversary edition iPhone (which will certainly confuse things in 2-4 years).
Well, Apple "officially leaks" some info to the press before major events, though this seems to be something unofficial<p>Still, the impact is much smaller than implied by the article
> "As best I've been able to ascertain, these builds were available to download by anyone, but they were obscured by long, unguessable URLs [web addresses]," wrote John Gruber, a blogger known for his coverage of Apple.<p>Does anybody have any idea why they'd do this, assuming they don't want it to be leakable? Why not make it accessible only on their network/VPN, and/or have it behind the company SSO?
"It revealed that Apple had hired ex-workers from the US National Security Agency (NSA), FBI and Secret Service to help catch tattletales."<p>Edward Snowden? ;)
The high quality image of the upcoming cellular connected Apple Watch is probably the biggest news to come out of this leak. The features of the ‘iPhone X’ have been pretty well known, but details on the new Apple Watch have been scarce. Having high quality marketing images of an unreleased Apple product is really unprecedented.
How will Apple Pay work without Touch ID?
The double tap on the home button to initiate and confirm contactless transactions is priceless.<p>Going back to pin or having to look at the phone to use Apple Pay is going to be annoying especially for public transport.
Someone is going to get in a TON of trouble if found.<p>We still don't know two things: the iPhone X price and if it launches at the same time or later than the iPhone 8 and 8s.<p>Bonus: Verizon just confirmed the existence of the LTE Apple Watch due to their own leak.
I guess now we will find out just how important element of surprise is for Apple marketing.<p>And prediction: in the future they will separate all new hardware features to .1 release (iOS 12.1, etc).
discoveries so far include:<p>* a reference to iPhone X, which acts as fresh evidence that Apple intends to unveil a high-end model alongside more modest updates to its handset line<p>* images of a new Apple Watch and AirPod headphones<p>* a set-up process for Face ID - an alternative to the Touch ID system fingerprint system - that says it can be used to unlock handsets and make online purchases from Apple, among other uses<p>* the introduction of Animoji - animated emoji characters that mirror a user's captured facial expressions