This is Google's quest to identify people who are early users who of content which ends up going viral.<p>Coverage by cb insight : <a href="https://www.cbinsights.com/research/google-microsoft-influencer-viral-tech/" rel="nofollow">https://www.cbinsights.com/research/google-microsoft-influen...</a><p>They also refer to Microsoft patent to detect, classify, and scoring experts on specific topics based on their online activity.