I understand that this article is self promoting, but they could have at least said why this generation is competent.<p>All I read was that there is a group of people that SAYS they care about parenting. This is exactly how social media works, we all say a bunch of things. The smartest curate their content by saying only the things that will generate the most engagement.<p>Aside, labelling/branding in the US is so powerful that now my generation called the millennial is turned into a sort of minority protected group that is fighting for it's right to express itself...
I don't see how social media makes you a better parent. This marketing article is exactly whats wrong with millennial marketing. It reminds me of this video <a href="http://thecuriousbrain.com/?p=85922" rel="nofollow">http://thecuriousbrain.com/?p=85922</a><p>OP also works for Winnie. Not that it's a bad thing or anything, but it is nice to know a marketing peace that is being actively promoted.
I would say that parents (and their competence) are judged/rated by their sons and daughters, and by the society that will come, if you prefer, by results.<p>It is now - maybe - just about time to be able to judge/rate the parents of the millennials, will have to wait some twenty years or so to see if all the good things now attributed to millennials will produce "better" sons (and consequently society).
I don't participate in any "assault" on the millennial mentality (although I think almost every media analysis of a "generation" seems to start with the observation that they are very self-absorbed); however this article seems somewhat nauseatingly self-congratulatory
This article's metrics are all sentiment and intention, which can be admirable, but say little about outcomes. Helicopter parenting is born out of intentions, after all.