I thoroughly believe this.<p>I had a business partner at one time who believed that names mean nothing.<p>I believe that a great name can - as this post says - lift you up. A bad name can be a real problem. A middling name won't be a problem but won't accelerate you.<p>I just put alot of "wasted" hours into renaming a product in development because I thought of a better name.
The name of your company makes you think about your business every day. It's just your first name - the insight to a great company name is already the insight into a market. Thanks for sharig