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The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each

51 pointsby gr366almost 15 years ago

7 comments

cradalmost 15 years ago
I like the idea of my DodoCase, and if it weren't mostly defective, I'd use it. It's a very inconspicuous way to carry the iPad, which I love.<p>Unfortunately the bamboo curls outward in essence making the shape that of |( where the pipe is the iPad and the parenthesis is the DodoCase.<p>I've sent a request for some sort of reasonable way to fix this, as it's been this way since I've received it. The reply was they would send me new rubber feet and it's doing what bamboo does naturally. I stopped using it the day my iPad slipped out of the case and hit concrete on the corner making a nice nasty dent.
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wgjalmost 15 years ago
From winner, Nashville Flood Tees:<p>"Not only did PayPal shut us down for 24 hrs after only being live for less than 8 hrs, because of the sheer volume we sold, but they’ve been really slow and difficult releasing funds to us."
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pchristensenalmost 15 years ago
I bought a DODOcase and absolutely love it. I found out about them when their founder asked about optimizing a sales pitch on the Lean Startups Google Group. It's a great product and I can't recommend it enough!<p>Vaskel, I don't know about suspending their merchant account, but they do have about a 4-5 week wait after your order. I know you can't sell speculative products on Etsy but they never tried that (to my knowledge).
andreyfalmost 15 years ago
With this guy, I can't get my mind past the feeling that he's trying to sell me a DODOcase, a Shopify account, and a get-rich-quick scheme in one post. Are we to believe that he, of all people, isn't being compensated by DODOcase or Shopify? I mean, it's a cute story by its own merit, but unless they're paying for it, he just did them a huge favor.
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jinushaunalmost 15 years ago
It just goes to show that there is a market out there for creative cases. Not everyone wants the standard silicon rubber or neoprene cases that are sold in Apple Stores. I love my DodoCase. The only thing I wish it had were pockets in the left cover.<p>Check out Etsy for other amazing hand-crafted iPad cases and sleeves.
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vakselalmost 15 years ago
isn't this the same company that was selling cases that they haven't even built yet, so Google or was it Paypal locked their merchant account
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lionheartedalmost 15 years ago
That whole article was pretty good. This was the most insightful part for me:<p>&#62; On the marketing side, we’ve learned that having a great story is as important as having a great product. As a small company, you need to connect with your customers on an emotional level as well as on the physical level of the product. We sell DODOcase’s exclusively online which means most of our customers are buying a product without ever touching it. To achieve sales in this way, its important that customers ‘want’ to buy into the story as well as the product.