The content of that article is part of the same author's book "Influence: The Psychology of Persuasion" (<a href="http://www.ssireview.org/articles/entry/the_power_of_persuasion/" rel="nofollow">http://www.ssireview.org/articles/entry/the_power_of_persuas...</a>) which is one of the most interesting books I have ever read.<p>Even though it is not "new" I posted it because I wanted to ask the question of what are some of the sites out there that you have found employing those techniques to sell their product online.