I know Steve Jobs is (still) idolized and discussed often among founders as a role model, but the truth is he was great at marketing and surrounded himself with the best possible people he could to be successful.<p>Hefner's story is far more fascinating of a case study. There's adversity, adoption to radical industry and cultural changes, there's controversy, and ultimately there's success through hard work and iteration. So, if you're a founder just now learning about Hefner because of his death, I strongly encourage you to go and read about him and his company's story.