I am considering taking a job at a video startup. I know many of you are saying yavs ( yet another video startup ), which sounds like a disease, but I really believe that video is a huge market and there will be room for more players.<p>so the question is, what are video companies doing right, and what are they doing wrong?<p>Ultimately youtube is turning into a Social VDN with some search, but Amazon, Netflix, Vimeo, and Hulu all have found niches' but is video being shared well?<p>How do you want to consume your video on apple tv, xbox, ps3, google tv, and maybe a roku?<p>If you have liked <i>something like</i> Dr. Horrible's sing along blog, when would you pull the trigger to pay for that video? Would you subscribe to something?
I'd pull the trigger after seeing a trailer, probably with some kickstarter-like funding scheme (I've helped fund a kickstarter DVD project). And call me old-fashioned, but I'd be more likely to pay outright for a self-contained chunk of content (think movie or tv season) than to subscribe to something open-ended. I'd only subscribe to something open-ended if I trusted the artists and vision behind the project.
Online video has the potential to be a huge market. But in order to carve away from the $70 billion annual TV Ad market, content creators, publishers, and YouTube have to first convince advertisers online video media buys are effective.<p>Video should be platform agnostic and be consumed on all platforms.