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Apple Takes on Droid X With Latest Smartphone Antenna Video

23 pointsby thomasalmost 15 years ago

8 comments

illumin8almost 15 years ago
Apple is selling iPhone 4s faster than they can make them. I hardly think that qualifies as desperate.<p>Droid X specifically markets their phone in ads as superior to iPhone 4:<p><a href="http://phandroid.com/2010/06/30/droid-x-ad-tears-into-iphone-4s-grip-of-death-signal-issues/" rel="nofollow">http://phandroid.com/2010/06/30/droid-x-ad-tears-into-iphone...</a><p>"And most importantly, it comes with a double antenna design. The kind that allows you to hold the phone any way you like and use it just about anywhere to make crystal clear calls."<p>I think they opened themselves up to fair game by advertising their antenna design in this way.
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KirinDavealmost 15 years ago
I'm not sure how I feel about this video campaign, but I am confused why geek.com lists Apple as “desperate”.<p>They're selling a lot of phones. No one is returning phones. The bad PR about the death grip is mostly settled (I don't hear it in the news anymore). Hell, Scott Adams wrote a very popular and widely circulated article about how good Apple's press conference strategy was. They're just going to continue to release these to make Consumer Reports look increasingly ridiculous in the eyes of the public.<p>Where is the desperation in all this?<p>P.S. Especially given that recent data suggests 77% intent-to-reup-handset among iPhone customers and only 20% intent-to-reup-handset among Android customers. (buried here: <a href="http://money.cnn.com/2010/07/23/technology/iphone_4_att/index.htm?section=money_latest" rel="nofollow">http://money.cnn.com/2010/07/23/technology/iphone_4_att/inde...</a> )
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petercooperalmost 15 years ago
Apple's behavior reminds me of someone who's voted down on a site like HN on Reddit and then pulls out links to people who said similar things but were voted up. We get it logically, but for some reason we interpret it as childish and petty.<p>It's notable that they didn't go to these lengths with the G4 Cube overheating debacle. Apple's gone from selling almost entirely to a devout fanbase to a general appliance company and I think the change in PR strategy may be giving them a shock.
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olsonjefferyalmost 15 years ago
Someone please explain to me how this campaign is going to lead to Apple being portrayed as anything other than a bunch of poor sports.
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dmanalmost 15 years ago
Apple taking the position that theyre only as good as everyone else?
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defrexalmost 15 years ago
I like how they had the dialpad open to make the phone look more complex and less attractive. Nice touch.
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wattyalmost 15 years ago
I think it's informative to know that all phones lose signal when held certain ways but their method just seems childish.<p>I'd rather see them report bandwidth loss when held or a video showing that some phones can't make calls when held due to dropping below a threshold (iPhone).
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handleralmost 15 years ago
i've noticed that on verizon, bars don't matter. as long as you get a signal, the sound quality is perfect.