The goal of a community shouldn't be SEO, getting acquired, branding or any of the author's points, really. "Back in the day", communities existed to bring like-minded people together around a shared interest, full stop.<p>The author is describing how to build a community that you can sell, not how to build a community whose netizens enjoy being part of.
Indiehackers is a great community. If you are on the forums, there is some really great help being given.<p>We had a meetup in NYC this past summer with Channing and a few of the others that were local like Zack from CodeforCash and Cory from OppsDaily