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Show HN: Find and follow journalists relevant to your startup using ML

92 pointsby dtranover 7 years ago

6 comments

dtranover 7 years ago
Hey everyone,<p>After helping hundreds of companies with PR and having talked to thousands of founders, the most common thing we hear is: &quot;I&#x27;m not sure how to get started with PR&quot; or &quot;I&#x27;ll think about it in a few months when we&#x27;re ready to launch.&quot; So for hack week, we brainstormed around this idea of &quot;how to get started&quot;, and one of the projects we built is a super simple, low commitment and low effort way to get started with PR. Just tell us a little a bit about your company in 30 seconds, and voila, we try to find the most relevant journalists for what you&#x27;re working on, and let you subscribe to a weekly digest to stay on top of news about your industry, competitors, etc.<p>Whether you&#x27;re working at a company, starting a company, or just thinking about starting something, we hope this can help! It&#x27;s still a very rough v0.1. Feedback, bug reports, etc are would be SUPER APPRECIATED! Thanks so much!<p>A few different things going into generate the list of 5 journalists that we think are relevant to your company, including a simple machine learned topic model. Happy to give more details if anyone&#x27;s interested. Some of the results could definitely use some heavy tweaking— feedback is super appreciated!
davecyenover 7 years ago
This is cool, a few ideas:<p>1) Would like to understand why certain journalists were recommended to me. I like the idea of showing example articles, but the ones provided weren&#x27;t relevant to me.<p>2) As a startup, I&#x27;m mostly interested in a journalist&#x27;s influence and reach (ie. how many people are going to see this?). Topic relevance is also important, but at the end of the day I&#x27;d rather be written up by TC rather than by a local news org. Does the ML take influence&#x2F;reach as an input?<p>3) It&#x27;d be useful to select my ideal outlets, e.g. national outlets, industry-specific, geo-specific, and then get results based on those preferences.
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neerkumarover 7 years ago
I really like the idea. Feel there is lots of potential to build similar stuff for anything related to sales.
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hbcondo714over 7 years ago
Thanks for making this service and sharing on HN. Is it possible to provide more contact info for the relevant journalists? I usually rely on Google News alerts to find new &amp; relevant articles for my investment &#x2F; finance startup. What gets me though is when I find a good article, the author&#x27;s contact information is usually nowhere to be found so it makes it pretty difficult to do PR.
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mingyeowover 7 years ago
Upbeat is the major innovator in PR today, no one else is even close.
iamwilover 7 years ago
What kind of ML did you use here? How did you deploy it?
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