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Skinner Marketing: We're the Rats, and Facebook Likes Are the Reward (2013)

129 pointsby nwrkover 7 years ago

11 comments

tabethover 7 years ago
I believe capitalism works, however, &quot;bad&quot; actions are not properly punished. Case and point is the Equifax hacking which should have a company ending punishment, not a slap on the wrist. Once people and governments start punishing bad actions commensurate to both the scale of the action and the <i>size of the organization</i> everything will correct itself.<p>I feel like a broken record for saying this, but the solution to this problem along with most social problems is education. A well educated population will know when they&#x27;re being taken advantage of and punish the actors accordingly. It&#x27;s no surprise that the most effective way to control people is to prevent them from being well educated.
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lyra_commsover 7 years ago
This is what we are trying to rectify with Lyra, a conversation and debate service which respects the user&#x27;s attention. Our team is led by a cognitive neuroscientist working on attention, and we&#x27;re a nonprofit. You can read more about our approach at <a href="https:&#x2F;&#x2F;hellolyra.com&#x2F;introduction" rel="nofollow">https:&#x2F;&#x2F;hellolyra.com&#x2F;introduction</a> .
golangnewsover 7 years ago
What would a good social network look like? Most of them are used for making friends, not connecting with existing real world ones, but the interests of users and platform are not aligned.<p>Perhaps it would charge high profile users and aim to satisfy readers and posters, not advertisers or shareholders?
fictionfutureover 7 years ago
The reality is all this is a result of well done user testing and giving users more of what they respond to.<p>That said, cigarettes were the same thing so I think in the future the solution to &quot;habit forming tech&quot; is simply to create a cultural push back and potentially regulate.
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LogicalBorgover 7 years ago
&quot;We&#x27;re the Rats, and Facebook Likes Are the Reward&quot; - This argument has no validity. Facebook doesn&#x27;t even dispense the likes, other users do. It isn&#x27;t valid to compare likes to Skinner rewarding rats, because Facebook isn&#x27;t even the one dispensing the reward.
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vixen99over 7 years ago
Yes, and as they used to say &#x27;Queen Anne&#x27;s dead&#x27;. <a href="https:&#x2F;&#x2F;english.stackexchange.com&#x2F;questions&#x2F;5004&#x2F;where-does-the-idiom-queen-anne-is-dead-come-from" rel="nofollow">https:&#x2F;&#x2F;english.stackexchange.com&#x2F;questions&#x2F;5004&#x2F;where-does-...</a>
nickthemagicmanover 7 years ago
Lol you just described Capitalism.<p>A like is equivalent to a paycheck.<p>Just instead of an well marketed FB post you have to have a well marketed employee image.
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Sir_Cmpwnover 7 years ago
I hate to be &quot;that&quot; guy, but lately I feel like capitalism is a poison on society. This is an awful situation but it&#x27;s clearly driven by this massive amoral machine of capitalism which will be very hard to peacefully bring to a halt. The problem is systemmic. Has anyone written about better ways of fixing this shit?
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zappo2938over 7 years ago
Tinder is the worst throttling matches to develop emotional dependency. They are not in the match making business, their goal is getting people to use the app and it can&#x27;t be good for the emotional health of the people involved.
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OnePostWonderover 7 years ago
Silicon Valley will have its Snowden moment.<p><a href="http:&#x2F;&#x2F;www.cultstate.com&#x2F;2017&#x2F;10&#x2F;13&#x2F;The-Butterfly-War&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.cultstate.com&#x2F;2017&#x2F;10&#x2F;13&#x2F;The-Butterfly-War&#x2F;</a>
blfrover 7 years ago
I can understand destructive pursuits but I don&#x27;t understand this, or grinding in some RPG, or virtue signalling. When you&#x27;re chasing money, sex, even drugs, at least you get <i>something</i>.<p>Here it&#x27;s nothing. And there is no way to miss that it&#x27;s nothing after the fact.<p>Do you reminisce after writing a well-liked post? After a night spent levelling up?
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