Well, the online marketer in question does solve a real problem for _a lot_ of companies. It's about outranking negative review websites on Google. His particular example is a travel agency (I think), and there are many similar companies. He basically claims to have a method that can be employed for free, and the companies just need to pay 49 pounds to watch that part of the video. <a href="http://www.brandcurrency.co.uk/" rel="nofollow">http://www.brandcurrency.co.uk/</a>
Development doesn't make money - choosing the right things to develop do.<p>I've been arriving to the conclusion that the code that gets laid down is really the last 10% of the work that needs to be done.
I'm sure the marketers face the same probability of failure as more tech-based startups - they just tend to invest less time for probably a lower expected reward. They don't need to think about seed capital or taking on employees but not too many have >$10 million exits or grow beyond a lifestyle business either.
tl;dr: he was doing something constructive but not making money, so he's decided to emulate a guy who sells "how to paste over online criticism" videos.<p>If the writer is reading this thread: please don't. Your integrity and self-respect have value too.
If a good developer can't make money from their projects or applications then they are not making applications other people value enough to actually pay for! Maybe the OP should make something people want!!!