With the tough data protection law to come into effect in early 2018, how are data companies planning to deal with collection of data?<p>Further, is this law concerned only with third-party data collectors, or does it affect first-party data collection as well?<p>For example: As a startup, it is recommended to collect data. How does GDPR affect this data collection analytics aspect even if you don't use third party tools, but develop your own ?