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Ask HN: I had a successful Product Hunt launch. What do I do now?

9 pointsby mcroweover 7 years ago
I released NameQL (a better domain name generator) on Product Hunt last weekend and had a great response: 1000 upvotes and lots of positive feedback. People seem to be genuinely excited about the product.<p>Now, five days on, I&#x27;m feeling high and dry. The initial traffic spike was great (8000 new users in the first two days), but it quickly decayed and I&#x27;m left with a trickle. NameQL is a bit of a one-time-use product, so those initial users aren&#x27;t sticking around, and its just me and the crickets now. I guess I was expecting that a successful launch on Product Hunt would be enough to generate some sustained interest...<p>So my question to you is: What should I do now? Does the success on Product Hunt validate the product, or does the fact that interest died so quickly mean that I should move on? With the initial hype gone, is Product Hunt a dead channel for me now, or is there a way to leverage the success I had there? I&#x27;d like to be able to focus on making product improvements and release features requested on PH, but right now it feels like no one would care...<p>Thanks in advance for your wisdom!<p>---<p>Background: I built NameQL as a weekend project. I am the sole developer, designer, marketer, etc. For reference, you can check it out here: https:&#x2F;&#x2F;nameql.com , or on Product Hunt: https:&#x2F;&#x2F;www.producthunt.com&#x2F;posts&#x2F;nameql .

7 comments

godotover 7 years ago
Thanks for sharing this, it&#x27;s a good, realistic look at what a PH launch means (even a successful one at it). It matches what my opinion is on the subject roughly. As a post-mortem, I think an ideal product for PH (that can take advantage of a successful PH launch) should include a signup step or at least some sort of email-subscribe step. The idea is that the PH spike gives you the burst of signups that establish a connection between you and your users, which you can then email&#x2F;outreach later. In your case, it&#x27;s a &quot;one use&quot; product without signups, so best case scenario is people will bookmark you, but may or may not remember to use you when they have a need for it in the future.<p>I don&#x27;t know if this helps you at all right now, that you&#x27;re past the point of the PH launch. At least, it&#x27;ll be a good lesson for future PH launches. Do you have a long term plan for NameQL? The site doesn&#x27;t suggest there&#x27;s any sort of signup or premium service.
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simantelover 7 years ago
If you want to capitalize on your Product Hunt launch, I&#x27;ve seen people have success blogging about their launch experience and then getting a second bump in traffic from sharing that post on Hacker News, Indie Hackers, and Reddit.<p>In the long term, though, you&#x27;re in the same boat as everyone else: you have to find sustainable marketing channels that work for your business. I highly recommend Traction[0] by Gabriel Weinberg to learn more about growth and marketing.<p>[0] <a href="https:&#x2F;&#x2F;medium.com&#x2F;@yegg&#x2F;the-19-channels-you-can-use-to-get-traction-93c762d19339" rel="nofollow">https:&#x2F;&#x2F;medium.com&#x2F;@yegg&#x2F;the-19-channels-you-can-use-to-get-...</a>
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genbitover 7 years ago
Ideas for featuresz:<p>- add an option to subscribe to updates or newsletter - auto-generate 10 interesting domains and send them out.<p>- add an option to watch domains based on a combination of words, subscribe by email<p>- add an option to search domains based on an industry: Health, Security, Consumer, Photo, etc... - I can share more how it can be done<p>- add an option to support a project - donate button.<p>- I would probably a&#x2F;b test for moving save|buy buttons next to domain, it was not clear for me that I can buy<p>- would be nice to have some help with synonyms and meanings of the words, should help to non-english speaking users.<p>Overall, I love the project, so far it has best UX compared to others I used. The challenge with your business model - people don&#x27;t need to buy domain right away, but they might put your service in a bookmark and return after a while, so:<p>1) first marketing it a couple of more months, to grow the total number of such users.<p>2) I&#x27;ll probably not use namecheap, and go with another registrator - can you add more options here and make money on other referral program?<p>3) you can add a referal link to more services, such as Launch a Landing Page<p>Except Product Hunt - there is beta list, indie hackers and many forums, quora and etc - and as some said, you can capitalize on blogging, twitting about successful Launch on Product Hunt, as well as do 2nd launch with major upgrades.
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mottomottoover 7 years ago
I clicked through via PH. I did a few searches and left.<p>How about an option to send me updates on my query? That way, you can capture my email and notify me when the query results have changed.<p>Maybe that&#x27;s not useful but I&#x27;m wondering if there are ways to engage your visitors more long term.<p>Also it&#x27;s not quite clear -- is it .com only? That&#x27;s fine if it is but it might be nice to add .com to the results (but fainter or something).
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sharemywinover 7 years ago
I might use the product once a month. So, 1000&#x2F;30 = 33 users per day based on likes.<p>add a login so I can view saved words on different computers(optional) and you have a way to email users on updates.
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tabethover 7 years ago
honest feedback: the only thing with this, and most things like it is that it&#x27;s not actually accurate.<p>type in best -&gt; see it&#x27;s &quot;available&quot; -&gt; go to namecheap -&gt; see it is not unavailable.<p>Once this happens <i>once</i>, you realize there&#x27;s no point of going to the middleperson.
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mabynogyover 7 years ago
Contact few registras, tell them your success story and propose them to sell domain names.
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