I haven't found a good way to keep customers in the loop with new features and drive engagement.<p>Currently and in the past I've done:<p>-Reach out to key customers directly (effective but hard to scale)<p>-Email blast (low conversion)<p>-In-app notifications (Like Taco in Trello. Seems like it would be good but hard to integrate and make the case that it trumps other product work)<p>Are there better solutions for sharing the product's timeline and what's coming next (or just shipped)?<p>I'm looking for both process and tooling that help solve away this general problem<p>THANKS!
What type of product are you working on? If it is a consumer app, then it is probably not a good idea to share things that are planned, because it is the nature of the business that plans change. You might not be able to avoid this with a B2B company - in that case I've seen a more personal touch (personal email / phone call) work well.
I think <a href="https://www.uservoice.com/" rel="nofollow">https://www.uservoice.com/</a> can help in this case .<p>People can ask for feature request and others can upvote so that you can keep track of the feature that is asked by more number of people .