Jeff Croft:<p><pre><code> But I think there’s actually a very good reason
why we should, in fact, embrace the term “HTML5”
as an overarching buzzword for this latest round
of web standards and specifications. Our industry
has proven on several occasions that we don’t get
excited about new, interesting, and useful technologies
and concepts until such a buzzword is in place.
</code></pre>
Source: <a href="http://jeffcroft.com/blog/2010/aug/02/term-html5/" rel="nofollow">http://jeffcroft.com/blog/2010/aug/02/term-html5/</a> via
<a href="http://www.zeldman.com/2010/08/03/html5-fuzzies/" rel="nofollow">http://www.zeldman.com/2010/08/03/html5-fuzzies/</a> (there is a term HART proposed in comments, I quite like that one).