I'm having trouble grokking the gaming space these days. I get it: companies are buying these glorified skinner boxes (Zynga, I'm looking at you) & hope that adding 'gaming' components to normal products will make them more sticky. I understand the value of that, hell, I'm doing it myself. But, <i>really</i>, Google?! Weren't you about "organizing the world's information"? What do you think is going to last? What's going to stand on its own 10 years from now: "We organize information" vs. "We build better games"?