This is really exciting to me.<p>I know a lot of folks will probably see this as an old company trying to catch a ride on the cryptocurrency hype train, but to me this has always been the dream of cryptocurrency; a new class of technology to help solve types of problems previously very difficult to address, and it's awesome to see a >125 year old company taking a shot at adopting it for a novel use case (licensing of and payment for photography).<p>I'd very much rather see more stories like this than more early stage ICOs from alt coins made by a handful of people with unknown/dubious intentions.
A note to the crypto fans: <i>this</i> is what will actually be useful about blockchain technology -- tying proof of transaction to something <i>that is actually itself of value</i>.
How are they going to prevent nefarious people from doing a mad rush to upload others' work, and then collecting royalties for IP that isn't theirs?