In light of all the "location" hype, someone should license branding and data from STA/Lonely Planet and launch a World Travel-themed checkin service.<p>Think of it: "Eat Pray Love" badges -- check into each location of the book. Badges for each set of landmarks in the world, which are printed on pages of the Lonely Planet guide itself.<p>The technology is easily outsourcable(especially with the APIs these days), it's the licensing / product development that's worth thinking about.<p>Negatives: Involves knowing a lot of big-wigs.<p>Growth Model: Become a franchise representative for locations-based businesses. Partner with travel agencies, airlines, etc., and become a branding agency + coupon clearinghouse for multiple companies.