> It does things like track where the mouse is moving on the page, whether someone is copying and pasting information into the fields, whether they’re making typos, how fast they’re typing, and many other factors. By analyzing customer behavioral patterns, Bolt says it has a better shot at stopping fraud than just asking for the billing address.<p>Smells like bullshit, how is any of this meant to distinguish a mildly sophisticated fraudster from browser autofill?
What's interesting to me is having an 'authority' in this space that people might trust. I can't tell you how much pain it was to work on some one-off ecommerce projects and have clients want to customize every stupid damn little thing. Arguing about font size, form fields, making stupid stuff required, etc. In <i>all</i> cases I kept saying "let's do the basic stuff now, then we'll have a baseline. If we want to start requiring those 2 extra fields instead of them being optional, we can see what effect it has on the checkout/abandon process". No one wanted to believe me that this was a valid approach; having a full service that costs $ might motivate people to listen to the authority a bit more.<p>This is a space I'd considered diving in to more, and am interested to see someone's going whole hog here. I'd looked at some 'fraud protection' services, but it didn't seem you'd be able to do much with them without having more data around the transaction (which was a lot of custom work and then some guesswork/testing around the process).<p>Good luck rbres!
Also, Amazon checkout experience on their mobile app is not fast or some of the best in the market.<p>1) Add item to cart.
2) Click top-right cart icon to go to cart.
3) Click "Proceed to checkout" button
4) Change shipping address/shipping days on this page
4a) Click default shipping method
4b) Select the delivery options (One day, 2 days etc)
4c) Press "Continue"
4c.i) Repeat above for each shipping group
5) Press "Place your order"<p>I am very much confused what/how exactly are they trying to compete with Amazon checkout experience? Have we reached a point where inserting/competing with Amazon is de facto?
Actually the checkout experience is a small factor in Amazon's success (in online retailing). The main factors are 1) Big selection 2) Fast and convenient delivery 3) Low prices. The checkout experience just a small subset of point #2.
Their before and after graphic is not only misleading but does not provide any useful information. What exactly are they trying to convey with greyed-out form fields? More fields to less fields?
I think the value of a product like this would only be for first-time buyers since repeat purchasing is straightforward.<p>I wonder how this would compare with just adding a PayPal payment button in terms of drop off. I always zoom for the PayPal button when buying on a new site that I'd rather not share info with.
click "See a Demo" -> "A Bolt expert will be in touch in less than 1 business hour."<p>WTF is this, can't I just see it in action? Maybe I'll just test-buy an invicta watch or something.