Interesting to see that Ford is investing in entire transportation stack at the same time. They are working on a self-driving car, ride sharing service AND a service to manage those rides efficiently for organizations. From my limited knowledge of Ford's activities, it seems like they are significantly behind GM and Waymo (and probably Uber too). Anyone know the timeline and how they are stacking up against these other companies?
> "The bigger risk is doing nothing," executive chairman Bill Ford told WIRED back in 2015, as he outlined a future where a single, digital ticket could buy you a ride on a car, taxi, subway, bus, or bicycle. "I am very confident that we can compete and morph into something quite different."<p>We already have that in Los Angeles. It’s called a TAP Card.
Most reputable automakers wouldn't be caught dead running Ford's software, especially if it means putting a Ford shield on their vehicle. Where you might see it is in budget vehicles and public transportation, if Ford plays their cards right. These things may help generate some revenue, but neither of them is likely to be good for the brand.