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US appeals court says Tinder Plus pricing is discriminatory

37 pointsby breitlingover 7 years ago

7 comments

Klimentover 7 years ago
To save everyone a click, here is the entire text behind the link:<p>They say all&#x27;s fair in love and war, but those that have used Tinder will probably disagree. And that includes Allan Candelore, a man suing the dating app over the pricing of its premium service, Tinder Plus. Candelore and his lawyers argue that charging $9.99 a month to users under 30, and $19.99 a month to those over 30, is age discrimination, and violates two California laws: the Unruh Civil Rights Act and the Unfair Competition Law.<p>Tinder co-founder Sean Rad said, &quot;Our intent is to provide a discount for our younger users&quot;, and while a lower court agreed with him, a California appeals court reversed the decision in a lengthy statement that suggested &quot;some older consumers will be &#x27;more budget constrained&#x27; and less willing to pay&quot;. Then, in a &quot;how do you do, fellow kids?&quot; move, the court concluded its opinion on the previous ruling with &quot;Accordingly, we swipe left, and reverse&quot;. It&#x27;s not yet clear how this judgement will affect pricing in the future -- we&#x27;ve reached out to Tinder for comment.
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eisa01over 7 years ago
In Norway they also use price discrimination, but not necessarily on age.<p>I have to pay double compared to my friend, even though we&#x27;re the same age.<p>This is likely illegal, Tinder support never respond to me when I ask why I pay a different price. I&#x27;m considering to launch a complaint with the consumer ombudsman when I get the time.
pmcollinsover 7 years ago
Next up: student discounts and senior discounts.
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013aover 7 years ago
&gt; Our intent was to provide a discount for younger users.<p>Let me get this completely straight. Netflix can deliver unlimited views of thousands of tv shows and movies for $10&#x2F;mo. Spotify lets you stream 30 million songs. Amazon can get physical packages to your doorstep in two days. Google can spin up a server in a data center for you.<p>But Tinder requires $20&#x2F;mo. It must be cripplingly expensive to store all of those photos and biographical text fields. I can&#x27;t even imagine the size of the data they store, it must be <i>terabytes</i>. And the engineering behind <i>swiping</i>?
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nohatover 7 years ago
Serious question: why are senior discounts not illegal then? Does anyone know? Quick Google search was unenlightening.
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microtherionover 7 years ago
Reading the headline, I thought for a second that they were charging higher user fees to fat people...<p>[Disclosure: I&#x27;m not a Tinder user, but fat]
tengbretsonover 7 years ago
This seems silly to even let this get to a court. How could this possibly be cheaper than changing the prices and settling?
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