I've been using mint [0] for a decade on almost every web property I own. It's fast, simple, and shows me the core of what I want to know instantly: VISITS, REFERRERS, and PAGES — number of visitors, recent general referrers (and if if one referrer is sending significantly more traffic than others), and highest viewed pages.<p>It lets you flip between day, week, and month view for each section without page reload. It's so fast. So, lightweight. I still haven't found an equivalent (development has been discontinued on it).<p>I've tried Matomo and it's just too heavy. Google Analytics feels like using a rocket to light a birthday candle.<p>Anything obvious I'm missing? Self hosted is preferable but not must have.<p>[0] https://haveamint.com/
Away from sharing all of your data with Google, I'm not sure what's the downside of using Google Analytics. Yes, that might be a rocket, but it's damn easy to use rocket.