Could a Peanut Paste Called Plumpy'nut End Malnutrition?

Anderson Cooper did an interesting report about this on 60 Minutes a couple of years ago. Video here:<p><a href="http://www.cbsnews.com/stories/2007/10/19/60minutes/main3386661.shtml" rel="nofollow">http://www.cbsnews.com/stories/2007/10/19/60minutes/main3386...</a>

Interesting discussion in there about intellectual property. How innovative is this paste, since it's so easy to make and there are already competitors?

I remember hearing about this some time ago - it's still pretty cool though. I love the name especially, fantastic imagery.