In case anyone is wondering, this really isn’t that unusual.<p>For the longest time you couldn’t get most console dev kits without a business address and very strict guidelines on a separate lockable space for the hardware.<p>I think there’s been some relaxation on that more recently (I know at least with Nintendo there has), but it’s not that odd that a supposedly earth shattering technology have those guidelines.
I know someone that works for magic leap and is very disillusioned with the company because they haven't released a viable product.<p>I wonder how long a company can continue without ever actually testing the market?
"Magic Leap Inc. has quietly begun sending its mysterious augmented reality headsets into the wild. A small group of software developers recently received devices at their offices, according to people familiar with the matter. But access to the gadget comes with an unusual caveat: They must commit to keeping them in locked safes."<p>Let me explain how this works as a marketing person. You create hype for your new thing any way you can, for example if you ask developers getting the device to put it in a safe, all of a sudden you keep yourself in the news, because its stupid. and the news media loves stupid and strange things, they get people to click on it and promote it on HN.<p>I am not saying this wont be a great device and im excited for this product honestly, but artificial hype like this needs to be seen for what it is. Let them prove their product through its actual technology, SDK's and consumer love, then we'll see.<p>I wish Magic Leap all the best!
All these people crying, "marketing stunt," obviously have no idea the complex processes and efforts that go into writing business contracts. As if lawyers at Magic Leap have the heads of marketing on speed dial or something.
Are we going to get a version 2.0 of the hololens or oculus anytime soon to see what the next-generation lineup is going to be like? Is there already information out on them?
> But access to the gadget comes with an usual caveat<p>Am I not right here, or is it supposed to be "a usual caveat"?<p>Edit: Or alternatively, "an unusual caveat."
Hey all, avaer is streaming hacking on the Magic Leap SDK, live now: <a href="https://www.twitch.tv/avaer" rel="nofollow">https://www.twitch.tv/avaer</a> (Streams pretty much daily.)<p>You can see past coding sessions here: <a href="https://www.youtube.com/channel/UCbeboI7dMETmnUro91AxJZA" rel="nofollow">https://www.youtube.com/channel/UCbeboI7dMETmnUro91AxJZA</a><p>I was skeptical of Magic Leap too, but their SDK is very real. Maybe seeing it in action might dispel some of the concerns.
My first thought is that this business about keeping the unit in a locked safe is just another way to generate press around the early release of development units, something that most people might not find that exciting. Other hardware companies have had similar requirements but I don't remember that warranting an article on Bloomberg.
So, years after the Microsoft HoloLens, they come out with a clunkier version with roughly equivalent performance. So?<p>The HoloLens is quite good as a wearable device. I've tried one. It's much lighter than an HTC Vibe or Oculus Rift, despite being self-contained and wireless.
I have the feeling the only thing white collar crocks get charged with these days is insider trading.<p>I wouldn't be surprised if those laws get more lax next.