Steve doesn't take into account the amount of people that will actually make it through their search term entirely. Is there data somewhere on how often users click on suggestions as opposed to writing out the term in its entirety?<p>Even so, Google will still rank sites based on SEO and will in turn use that to suggest terms when users are typing. This just means that it's even <i>more</i> important to be the top result for a given search term.