Hi there,<p>I am a Developer focused in CRO tech (Analytics, AB testing, Tagging, etc). Something I find very interesting. However, historically I've had issues getting other developers to be interested in this field, and find that there is a very long training cycle if we wanted to get them up to speed and have them work independently.<p>Generally, a Developer would have to learn the development work, experiment design, analytics and tagging integration, basic statistics and basic analysis. It's hard to find that off the street, and training generally takes 12+ months to become independently capable.<p>I've generally heard feedback that this work isn't interesting, or is overly complex, and the developers will seek to avoid it or minimize their work with it.<p>Has anyone come across this before, and if so - how did you get a team of developers to be interested and motivated to learn this field?
I have those skills, but let me play the skeptic here and amplify a few questions:<p>1. What is CRO? (I just looked it up -- conversion rate optimization). Is it spammy?<p>2. What is tagging? I assume it's instrumenting funnels etc. in apps. That has its own joys and sorrows, and can kind of jam up the critical path.<p>Some of it may be a breakdown in effort vs. reward. It's too easy to skip metrics when they're not a blocker for release, and the tentative benefits of running an experiment are less tangible than just releasing code (hence Windows 9).
There are many ways, some more in your control than others.<p>Offer more compensation: cash is highly motivating.<p>Offer competitive work arrangements: remote work, highly flexible work hours, and highly flexible time off policies can inspire loyalty and longevity if not passion and excitement.<p>The work you're doing is done in the context of another industry: consider asking if that industry is interesting.