Wise move, if he doesn't engage in the fight then Trump is starved of the publicity from a "he said/she said" situation and will move on to someone else.<p>Also when your 'opponent' is the president of the united states they always have a louder voice so why get in a shouting match in the first place.<p>I'm not a huge Amazon fan but Bezo's is smart (ruthless but smart).
There are so many WSJ links posted recently and all of them are behind a pay wall. Shouldn’t Hacker News links be shared in the spirit of open information?