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"This is Broken" (Seth Godin)

2 pointsby gacbaover 14 years ago

1 comment

gacbaover 14 years ago
From the video, in case you're a TL;DR kind of person...<p>Reasons why something is broken (not a transcript, my interpretation in parts, FWIW)<p>Not my job - Instead of addressing the problem, this is a poor band-aid by someone who is lazy. Someone needs to take responsibility. e.g. Signs on killer gates<p>Selfish jerks - People who do something selfish in the short run hurt their image in the long term. e.g. "Organic cigarettes", email spam, tricky contracts<p>The world changed - Trying to make something "better than the original", "Vote for Pedro" shirt from Napolean Dynamite: official one isn't like the ones in the movie!<p>I didn't know - internal contradictions, subtle oxymoronic things, e.g. "Professional Gum", wine lists on a Windows ME tablet<p>I'm not a fish - The designer is out of touch with the end user, e.g. bad (empty) signs, poor dashboard design to chill coffee<p>Contradictions - e.g. "water salad in a jar", "pocari sweat drink"<p>Broken on purpose - things that are broken intentionally, like mismatched socks sold that way