From <a href="https://security.googleblog.com/2017/09/broadening-hsts-to-secure-more-of-web.html" rel="nofollow">https://security.googleblog.com/2017/09/broadening-hsts-to-s...</a> :<p>> The HSTS preload list is built in to all major browsers (Chrome, Firefox, Safari, Internet Explorer/Edge, and Opera). It consists of a list of hostnames for which browsers automatically enforce HTTPS-secured connections.<p>Obviously, that HSTS preload list contains the domain ".app". That's the key feature of this new TLD.<p>Once you close your browser (and change to any other protocol like SMTP or FTP), there is no difference between .app and any other TLD.
The best TLD for a commercial business is .COM, the best TLD for a non-profit is .ORG, and for other kinds of web apps, .NET will suffice.<p>These three TLDs are half the price of this .app gTLD. In fact all gTLDs are stupidly over-priced.<p>Furthermore, a .com can satisfy 100% of the needs of your organization. a .app will only ever satisfy a tiny niche of your needs. So instead of an organization needing 1 .com for $10/yr, they suddenly need half a dozen gTLDs for all their various services, at a cost of $20-$50/yr each.<p>If this is starting to sound like a giant racket, then you're paying attention.