RSA isn't an end-user conference right now; for the majority of the vendor dollars spent, the prospects are:<p>* Fortune 500 director/security people<p>* OEM partners<p>* The trade press<p>If you have a different target, it has <i>always</i> been dumb to shell out for RSA. So, I disagree with the premise of Schneier's post, and with the conclusion. Nobody is trying to sell anti-lock brakes to grandma (at least, nobody serious). They're trying to:<p>* Sell them to Ford<p>* Sell them to Enterprise Rent-A-Car<p>* Sell them to Progressive Insurance<p>* Sell them to Car & Driver