I couldn't find what I was looking for in a list-manager-slash-organization-tool, so I started working on this a couple months ago. I'd love to get some feedback!
I visited your site, looked around the front page, and wanted to leave. Don't make me click to find out what your product is about. Use all that wasted banner space to explain what the product is with a few images to give me an idea of what I'm dealing with. That banner image looks a bit cheap and doesn't even come close to explaining to me what's going on. Anything in my life can be simpler. Keep it down to one nice looking logo, and widen the site up so you get more space to show images/demo.<p>After careful manipulation of the front page, you'll be able to fit all the content from 'what's a simplist' and 'how does simplist work.' Incorporate your links nicely, not just a stack at the bottom, too.
I would put the 'what can you use it for' stuff on the front page, to give people an idea who it's for.<p>...<p>Also - is this really a startup or just kind of a cool project? With all the other list things out there, how are you going to emerge enough to make money at it?
1. Explain what it does on the main page - if I'd seen the link somewhere else, I never would've gone past the front page.<p>2. Maybe some screenshots of the embeddable widget - it sounds cool but I'm not exactly sure what it does.<p>3. A bookmarklet or something might be a good idea, so I can tag/add stuff as I browse other sites.<p>Overall seems pretty good, the UI looked really complicated at first but the help area was pretty good at explaining that.
Watch Fitt's law in your design for the icons.<p>The smaller the icon, the harder it is for the user to click on it. Expand/collapse is realllly small -- too small for users to click on, and probably too small to make them want to.<p>The other thing from a visual standpoint you should watch out for is too many horizontal lines of alignment. (tab stops) The eye is hardwired to want to scan for order -- but hierarchical ordered lists like that make it hard for users to absorb the most important thing about your lists-- the content.
Your site put a lot on weight keyword ‘simple’ and fail to tell the user what it’s all about. I understand as your building the product you are convinced anyone should get it as much as you do; I’ve been there too, I think you must find people, have them try it and get usability feedback.<p>Also I think it has a lot of TV-commercial-like aspect to it with the oversized banner; I think it people don’t like overkill signs. Make it a bit user friendly, use colors and a bit of style.<p>Overall I think the idea is pretty cool.
I'm sorry but the product advertised SIMPLE and when I looked at the image on the right I could not see simple. I'm sure in use it is, but the image you had promoting it looked a bit like too much information and hard to keep track of
For pete's sake, screenshots! I have no idea what this thing does. sounds like a todo list, but the interface is the differentiator in this market, so you need to SHOW us what it looks like!
1. I think your app is awesome
2. A browser window around your screenshot would make it easier to get (I started clicking on it ;-)
3. Drag and drop would make rearanging easier