We'll get there - it's getting harder and harder to distinguish ads and stories. "Around the web" panels specialize in creating just this confusion.
They made a mistake by releasing all the stings together. They should have released a few first so other players can pounce upon in a hurry to tweet. That would have atleast got the discussion started.<p>Infact "Economic Times" (part of Times Group, who's CEO was in the sting) did happen to write about it and later deleted it.