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What we've learned about marketing on Reddit (with real data)

18 pointsby ceslamialmost 7 years ago

2 comments

justboxingalmost 7 years ago
Side Note: The Link to their website, on Indiehackers, has a &quot;copy&#x2F;paste&quot; link which has ProductHunt as the referring source, for their Google Analytics &quot;?utm_source=product_hunt&quot;.<p><pre><code> https:&#x2F;&#x2F;www.wingsflightclub.com&#x2F;?utm_source=product_hunt&amp;utm_medium=learn&amp;utm_campaign=how_to_launch_on_reddit&amp;utm_content=homepage_link_intro </code></pre> This is going to give them incorrect referral information, as all the IndieHackers.com referrals would fall under ProductHunt referrals.
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diego_moitaalmost 7 years ago
Interesting, but a lot of what I see is just plain luck:<p>&gt; A match made in heaven! This community has about 175,000 subscribers<p>&gt; We got lucky with this one. Our product is specifically geared towards travelers with a thrifty streak.<p>&gt; successful marketing on Reddit is that it isn&#x27;t perfectly reproducible. It hinges on finding a community that is both aligned with your product&#x27;s value, and accepting of promotional posts.<p>It is trickier to apply this approach in communities 10 times smaller. If you start repeating the pitches you end up meeting people that frequent more than one community and the conversation degenerates into hostility.
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