Ulmo is a sass tool for detecting user behaviors that create confusion, retention, or interest so you can improve your website's usability. Based on the behaviors detected, you can react in real-time with built-in actions (notifications, animations, polls) exactly when an issue happens.<p>The idea came up while visiting an e-commerce website. I was looking for a product which didn't have enough information or images on the presentation page. Unconsciously, I've got frustrated and started to rage click the next button on a carousel gallery. At that moment, I wanted to talk to someone from the e-commerce website to explain my thoughts. That didn't happen, but I realized what great context there was for the seller to get my feedback exactly when that issue happened.<p>I'm particularly interested in two areas (but appreciate all comments):<p>1. Is the value/proposition for this service simple to understand?<p>2. Would you be interested in this service? If not, what is missing from it?