It's a brilliant business move, since they are important enough to motivate many people to take on the work. The greatest value will come from having a group tracking the performance and methods of all these small entrepreneurial companies, to find the innovators. Most will invent nothing, just try to make a living akin to that of Uber drivers. A few will think, experiment, and figure something radical. Then they'll be rewarded handsomely (and absorbed) in order to scale up, to the entire country, and to the world.<p>What other business problems should be farmed out by current tech giants to small entrepreneurs in order to find better solutions? In a way, Apple's iOS app store was a mechanism that achieved something like that -- on a wider, deeper scale than they probably had initially conceived.